# Blake Goble

> Blake Goble is a Senior Project Manager at Gravitate Design, a web and digital agency, based in Vancouver, WA. He leads website, hosting, and digital marketing projects from discovery through launch and builds AI workflows for client intake, reply drafts, QA, and maintenance.

In his own words: "I lead the space between a brief and a launched product."

## At a glance

- Current role: Senior Project Manager, Gravitate Design (Apr 2022 — Present), Vancouver, WA · Remote
- Location: Vancouver, WA
- Websites launched: 75+
- Concurrent projects owned: 20+
- Years agency leadership: 4+
- Largest team led: 25

## Experience

- **Senior Project Manager, Gravitate Design** (Apr 2022 — Present; Vancouver, WA · Remote): Promoted from Project Manager in recognition of portfolio ownership and process leadership. I own 20+ concurrent website, hosting, and digital marketing engagements across B2B, SaaS, nonprofit, and retail, as the primary client contact from discovery through launch, retainers, and the recovery of stalled work. In 2026 I have been rebuilding how the agency operates with AI: I direct a team of AI agents that handle client intake, reply drafts, QA, PHP upgrades, and maintenance, and I have shipped in-house tools that replace paid software, including a client support portal synced to Asana, a self-hosted site management plugin replacing ManageWP, a website performance and security audit tool, a branded discovery workflow replacing Content Snare, and a Grav Blocks site migration tool. I also designed the agency's support ticketing and four-tier maintenance retainer, and I lead incident response, from WordPress security events and failed form deliveries to checkout-blocking bugs and compliance escalations.
- **Store Manager, Starbucks Coffee Company** (2012 — 2022; California & Washington): Nine years of progression from barista to store manager. Leading a $1.6M store, I hired, trained, and developed a team of 25 — driving sales, guest experience, and operational excellence. That is where I learned to lead people under pressure, hold a standard, and keep a complex operation moving without losing the culture the work depends on.
- **Office Manager, Tapestry Films** (2010 — 2012; Beverly Hills, CA): Ran a film production office where creative work only happens if operations hold. I managed vendors, communication, and the unglamorous logistics that let a production team stay in the work — an early lesson in supporting craft without getting in its way.

## How he works

- **Diagnose the problem**: A brief is a starting point, not the solution. I press on goals, constraints, and what success has to look like before the work is scoped — so we are solving the right thing, not the loudest request.
- **Shape the solution**: I sit between brand, UX, content, and engineering with enough craft literacy to challenge the work. The output is a clear point of view: what we are building, why it will work, and what we will not do.
- **Direct the rooms**: Design, engineering, DevOps, SEO, and content only move as one when someone owns the thread. I run the sessions, the decisions, and the tradeoffs so specialists can do their best work without losing the plot.
- **Protect the outcome**: Timelines, scope, and quality are the operating system — not the product. I surface risk early, hold the standard before launch, and keep the original intent intact when the project gets complicated.

## Tools

- Workflow Management: Asana, Jira, Trello, Microsoft Project, Smartsheet, Notion
- Automation & Development: GoHighLevel, Content Snare, Node.js, Railway, Cursor, Claude Code
- Collaboration & Communication: Slack, Microsoft Teams, Google Workspace, Zoom, Loom
- Marketing & Analytics: Google Analytics (GA4), Google Ads, Looker Studio, Google Tag Manager, Semrush
- Creative & Web: Figma, Adobe Creative Suite, GitHub, WordPress, WooCommerce, Shopify
- Hosting & Security: Cloudflare, Pantheon, Amazon Web Services, Sucuri

## Education and certifications

- B.S. in Graphic Information Technology (Arizona State University · Class of 2020 · Concentration in Web Development)
- Google Ads — Search & Display Certifications (Google · 2021–2024)

## Brands and organizations he has worked with

PBS, Visit Seattle, Bullhorn, Pat Tillman Foundation, Federation of American Scientists, Whistle Express, Alpine Investors, American Riviera Bank, Columbia Machine, Pittock Mansion, Vancouver Symphony, Maletis Beverage, Murray Company, Stack Metallurgical Services, Exeter International, CM Labs, Eleos Health, Ayar Labs, PlainID, LOTT Clean Water Alliance, Doctors of the World, Hunter-Davisson, Ubuntu Travel Group, Grover Electric, CariFree, Chill Foundation, PCI, Western Energy Institute, Chinook Winds, Ruby Jewel

## Contact

- Email: blake.goble@icloud.com
- LinkedIn: https://www.linkedin.com/in/blakegoble
- Website: https://bgoble.digital/

## Links

- [Portfolio](https://bgoble.digital/): about, approach, tools, education, experience, and contact
- [Resume (PDF)](https://bgoble.digital/resumes/BlakeGoble_SeniorPM_Resume.pdf): Blake Goble, Senior Project Manager
- [LinkedIn](https://www.linkedin.com/in/blakegoble): professional profile
- [justaweb.agency](https://justaweb.agency): also linked from the site footer